We were proud to stand alongside Helm as the Bronze Sponsor and official Snacks Partner of the Unity Cup ’25 Grand Finale – Egypt’s largest inclusive corporate sports tournament. 💙
From the inspiring performances of athletes with and without disabilities to the powerful live show by Hisham Kharma, it was a day where sports, music, and inclusion came together on one stage.
A special shoutout to our Americana teams, who showed incredible teamwork, spirit, and determination throughout the tournament. You made us proud on and off the field! 🙌💪
We were honored to fuel the energy of the day with Americana snacks and to be part of a platform that celebrates ability, dignity, and equal opportunity.
A big thank you to Helm, the participating companies, the incredible athletes, and everyone who joined in to cheer from the stands. Together, we’re proving that when inclusion wins, everyone wins. 🌍✨
Community Engagement
Ramadan Campaign across our 4 Markets
Mangrove Planting and Beach Cleanup
Ramadan 2026 CSR Activity – Egypt
World Blood Donor Day – Egypt
Ramadan CSR Activity
Visit to Sheikh Abdullah Al Salem Cultural Center
Blood Donation Drive – Kuwait
Blood Drive in Partnership with the MOH, KSA
Ramadan 2026 CSR Activity – Kuwait
Donation to Yemen in Partnership with the KRCS
CPR and AED Training
Blood Donation Drive – UAE
Standing in Solidarity with Lebanon
World Food Day
Tree Planting Initiative in Kuwait
World Environment Day Activity
Arts & Crafts Program with Kuwait Society for the Handicapped
Stride for Good
Helmna Nefarahom 2026
Volunteering at Atfal Masr Foundation
Partnership with Baheya
Beach Clean up 2026
International Day of Persons with Disabilities
Partnership with Helm
Earth Day with The Kuwait Society for the Handicapped
World Humanitarian Day Celebration, UAE & Egypt
World Food Day